Jeudi, Avril 02, 2020
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This book offers a strategic analysis of one of the most outstanding military

careers in history, identifying the most pertinent strategic lessons from the campaigns of Alexander the Great.

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Scientific Advertising by Claude C. Hopkins is a timeless classic written many years ago but a book whose powerful principles still ring true to this day.
It contains 21 chapters of timeless copywriting and marketing strategies you don't want to ignore in your advertising and marketing efforts. In fact, David Ogilvy once said:
"Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times"

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Small Business Lesson Number One: Never enter into a business negotiation with anyone who is screaming and waving a belt at you. I didn’t know it then, but I was getting an education in business the hard way: by the seat of my pants. You might say I took a beating in the produce business.

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Sprinters apparently reach their highest speed right out of the blocks, and spend the rest of the race slowing down. The winners slow down the least. It’s that way with most startups too. The earliest phase is usually the most productive. That’s when they have the really big ideas. Imagine what Apple was like when 100 percent of its employees were either Steve Jobs or Steve Wozniak.


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We have outlined 12 time management secrets that every online marketer should use, not only them, but also people who feel that they need more time,possibly those of you getting involved in other businesses but still have a full time job at the moment.

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This is yet another book about how to sell more successfully. So what makes it different from the more than 1000 sales books already published? Two things:


1. It's about the larger sale


2. It's based on research


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